Enterprise launches a first franchise operation

Enterprise has announced that, for the first time in its more than 55-year history, the company is franchising its flagship Enterprise Rent-A-Car brand, as it appoints Guerin Car Rental Solutions as a franchisee in Portugal.

This agreement brings the Enterprise Rent-A-Car brand’s European presence in six countries – the UK, Germany, Ireland, France, Spain and Portugal – representing more than 65 per cent of the European car rental market.

rental car

The company also announced it is re-branding the recently acquired Citer and Atesa operations in France and Spain, taking the total number of corporations-owned and franchise Enterprise Rent-A-Car locations in Europe to over 1,000.

Today, the European Enterprise Rent-A-Car network operates more than 100,000 vehicles.

“We are committed to developing a comprehensive network of rental car businesses across Europe and beyond,” said Jim Burrell, senior vice president, Europe, for Enterprise Holdings.

The company – through its regional subsidiaries – operates the largest fleet of vehicles in the world and a global network of more than 8,200 airport and neighborhood locations.

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6 comments on “Enterprise launches a first franchise operation

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