While this may be the first franchising agreement for the Enterprise Rent-A-Car brand, it won’t be the last, said Peter Smith, vice president of global franchising.
“In fact, we plan to continue this same growth strategy throughout Europe, the Middle East, Africa and Asia.”
The new franchise agreement not only enables both companies to better meet customers’ needs, it also marks Enterprise Holdings’ entry into the Portuguese market.
Since 1989, Guerin has been a leader in Portugal’s car rental sector with a nationwide presence in all metropolitan centers and major airports, including the international gateways of Lisbon, Faro, Maderia and Porto.
We’re careful to choose strong, stable domestic businesses as our international franchise partners, and Guerin certainly meets that standard as a well-respected travel industry leader in Portugal, Smith continued.
Enterprise Rent-A-Car is known for great value and superior service, said Joes António Figueiredo, managing director of Guerin.
“Now, together, we’ll extend that same level of value and service to customers throughout Portugal.”