Desirability is a rich melting pot of intelligence, wit, charm, sexiness and a million and one things in between. We think Holly possesses the full arsenal.

Desirability is a rich melting pot of intelligence, wit, charm, sexiness and a million and one things in between. We think Holly possesses the full arsenal.

Over 175,000 votes were cast. Which meant a lot of counting for AskMen staff. But we’re finally delighted to reveal that Britain has crowned its Most Desirable Woman 2013. And we’ll be extra thrilled to reveal to announce our first ever British winner. Arise, Queen Holly Willoughby.

Jennifer Lawrence

Jennifer Lawrence

Holly took 12.5% of the total vote to beat out a raft of Hollywood actresses, pop stars, models, Olympians and, well, everyone in the entire world. Breakout Hunger Games and Silver Linings Playbook actress Jennifer Lawrence pushed Holly extremely close, whilst a resurgent Cheryl Cole completes a memorable year to round off the top three. Elsewhere in our diverse top 10, Jessica Ennis becomes the Top 99’s highest ranking sportswoman ever with slideher fifth place finish, Kate Upton, Mila Kunis and Rihanna join Lawrence as America’s top ten representatives, Kelly Brook adds some pin-up glamour whilst thesps Jessica Brown-Findlay and Emma Watson duked it out for places nine and ten.

But back to our winner. We’re thrilled to anoint Holly as Zooey Deschanel’s Top 99 successor. It’s incredibly interesting to see how men and their tastes are evolving, where once upon a time polls like ours were dominated almost entirely by super models and big name actresses. Holly’s a successful, charming, beautiful, inspirational mother and professional woman. We at AskMen feel it’s incredibly positive to see women like Holly celebrated for their vast array of talents. After all, desirability isn’t rooted simply in looks. It’s a rich melting pot of intelligence, wit, charm, sexiness and a million and one things in between. We think Holly possesses the full arsenal. A fine choice, Britain. And congratulations, Holly.

Our special Top 99 sites featuring the the full list are right here. And let us know via our Twitter what you make of the voting. But before then, here’s the first ten…

The Top 10

1. Holly Willoughby

Holly Willoughby

Holly Willoughby

2. Jennifer Lawrence

Jennifer Lawrence

Jennifer Lawrence

3. Cheryl Cole

cheryl cole

cheryl cole

4. Kate Upton

kate upton

kate upton

6. Jessica Ennis

jesica annis

jesica annis

6. Mila Kunis

mila kunis

mila kunis

7. Kelly Brook

Kelly Brook 2013

Kelly Brook 2013

8. Rihanna

rihanna

rihanna

9. Jessica Brown-Findlay

jessica brown findlay

jessica brown findlay

10. Emma Watson

emma watson

emma watson

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